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The Four Keys to Success as a Tier 1 Automotive Supplier

The Four Keys to Success as a Tier 1 Automotive Supplier
9. October 2020

Springfield, TN (October 9, 2020) – Martinrea International, SIMPAC America, and MetalForming Magazine team up for an exclusive video production to showcase what truly defines a capable Tier 1 supplier and how a collaboration with a press manufacturer, like SIMPAC, can help make significant strides towards a Tier 1 supplier’s success.  

“Many factors, such as the economic impact of COVID-19 and the presidential election, have forced the metal forming community to rethink sales and marketing. There has to be a new balance in catering to customers while also maintaining a successful business model,” explains Stephan Robertson, General Manager/VP of Sales & Operations at SIMPAC America. “Our friends at Martinrea International are flourishing despite these difficult times, and one can argue this is due to their renowned lean culture and team-focused drive to being one of the leading Tier 1 automotive suppliers.” 

Throughout this 5-minute video, MetalForming Magazine’s Editorial Director, Brad Kuvin, interviews Martinrea International’s GM, Esau Gardner, to cover the following key topics:

  • Culture: Learn how Martinrea inspires its entire team so that employees are proud of their creations and improvements.
  • Flexibility: Understand Martinrea’s mission of delivering a quality product on time and how it manages to keep this mission alive throughout COVID-19.
  • Training: Grasp the Martinrea standard of implementing milestones during growth and expansion, ensuring that employees across the entire organization completely understand the overall short- and long-term vision and purpose of each milestone.
  • Equipment: Discover the SIMPAC DTE4 1000-ton mechanical press and learn how this press provides even more efficiency due to its large bed size and competitive strokes per minute.

Keep a lookout on SIMPAC America’s social channels and on MetalFormingMagazine.com for the upcoming article!

For media inquiries, please contact jaime@simpac.co.kr.

SIMPAC America Co. Ltd.

SIMPAC America is the North American division of SIMPAC Inc.; SIMPAC Inc. is renowned for its two divisions, “Presses” (forming systems) and “Metals” (ferroalloy manufacturing), while SIMPAC Industries is prominent in foundry products, industrial machinery, and component production. Both SIMPAC Inc. and SIMPAC Industries are owned by South Korea's SIMPAC Group, under the umbrella of SIMPAC Holdings.

Founded in 1973, SIMPAC holds almost 50% of the market share in its home market of South Korea. Since 2004, over 10 sales and service branches were established in Asia, Europe, the United States and Mexico – marking the company's footprint as a global leader of metal forming technology. With almost 700 employees, SIMPAC Group posted sales close to $540MM USD (480MM Euros) in 2018.

SIMPAC ensures time and cost-efficient production of high-quality, sophisticated products with its extensive production capabilities and state-of-the art machine park. Competitive advantages of SIMPAC's press systems, manufactured exclusively at the company's South Korean plants, include continuous improvements derived from insights of global markets and value-added manufacturing concepts pertaining to SIMPAC Group.

SIMPAC's wide product range includes mechanical, servo, and hydraulic presses along with tandem lines and automation solutions. Customers are acquired from various branches of the metalworking industry (i.e. automotive manufacturers and tier suppliers, home appliances and household goods, furniture and electronics industries, and the military & aerospace industry).